David Meerman Scott’s blog evolves, again!

Marketing and Leadership Strategist, David Meerman Scott, first took his ‘WebInkNow’ blog online in 2004. As David’s thought leadership brand had evolved, so has his visual brand and the necessary design consistency.

David Meerman Scott's newly redesigned blogThe blog title, ‘WebInkNow’ was an appropriate name at the time. However, with David’s regular blog posts, books, and speaking engagements–the appropriate blog title would be something similar to ‘David Meerman Scott’s Blog.’ Due to the search engine equity that the online journal has generated, making such a change at this point would be foolish.

The 'WebInkNow' blog, prior to the recent redesign.The latest revision of the blog features a DMS brand-consistent masthead but with the “WebInkNow” message deemphasized and the “David Meerman Scott” title significantly bumped up.

In addition, the width of the blog has been increased to meet contemporary computer screen sizes and the number of columns has been reduced (was 3, now 2).

The pre-EYMER DESIGN blog, in 2005

From an overall visual identity standpoint, we have paid homage to David’s past work and are simultaneously wrangling his e-books, website, iPhone/iPad apps, and speaking engagement website into one consistent David Meerman Scott brand.
David is a great client and friend. We look forward to the major next step – remodeling his website. Please stay tuned. – Doug.

Christopher Harting just won’t sit still.

Some time ago, probably around the same time that the Kodak Disc Camera was invented, Boston photographer Christopher Harting first opened his "still photography" studio. Now, some 30 years later, Mr. Harting has opened a new wing of his business that creates microMovies.

Below, I have posted 4 of Christopher’s latest works. The longest of the group requires 36 seconds of your valuable time while the shortest will drain approximately 9 seconds from your busy day. As you will surely see, they are quick, thought-provoking and encourage viewer to watch them again and again and again and again and again…

S + INK + O + D + MAYO
Christopher’s “Cinco de Mayo Salute”



Map Pin Map
Originally commissioned as a still life photo illustration, this piece emerged 1300 exposures later.



SNEAKERSLAM
“These are son Will's red sneakers that he wouldn't wear. Fixed up and mixed up with a built in soundtrack. Thought up and shot up just now.” – Christopher Harting



CROSSWALK
Actual footage, Witch City (Salem MA), Halloween Week.

If you want Chris to create your own microMovie, give him a call at his Plymouth (MA) studio 508-746-0377, or send him an email by clicking here.

Enjoy the shows! – Doug.

Christopher Harting self-portrait (vandalized by Doug Eymer)

Renowned author, Nathaniel Philbrick (In the Heart of the Sea, Mayflower) to speak at the Cohasset High School Auditorium on Tuesday, May 17, 7:00 pm

I have recently been on a Nathaniel Philbrick marathon.

I started with The Last Stand, which was followed by In the Heart of the Sea and now I am nearing the completion of his book, Mayflower. If you are a fan of historical non-fiction overflowing with “no holds barred” American history, Philbrick is your man!

The presentation begins at 7:00 but plan on arriving early if you want your hard cover copy (or Kindle/Nook/iPad) signed. For those devoted fans, there will be a small reception with Mr. Philbrick, immediately following his talk.

Lecture-only tickets ($10) are available at Buttonwood Books or at Cohasset’s Paul Pratt Memorial Library. For those interested in the reception, tickets (which include entrance to the talk) are $100 each. (From what I understand, sales are brisk and space is limited)

For more information, email Carolyn Coffey, coffeyfamily@comcast.net

Tickets are tax deductible and proceeds will benefit the Cohasset Library Trust, Inc.

Nathaniel Philbrick, photo by Mike Hill

Social & Traditional Media in a Small Town Election

Wicked Local Photo by Laura SinclairCohasset Massachusetts is not only the place that I call home, it is also where the world headquarters of Eymer Design had been located for the past seven years.The charming, seaside, New England town is located approximately 20 miles south of Boston (see Witches of Eastwick). That town's population is approximately 7500 people with nearly 5400 registered voters.
Recently, a town-wide election was held for several key local government positions including two (out of 4) open seats on the town’s board of selectmen.

One of the four candidates was our good friend, Diane Kennedy (no relation to the Massachusett's Kennedys that we are all familiar with). I have served with Diane on the board of the Cohasset Education Foundation as well as town’s local board for the Massachusetts Cultural Council. Locally, Diane is probably best know for her work managing the South Shore Art Center’s annual “Arts Festival on the Common.”

To support Diane’s campaign, Eymer Design developed the Kennedy campaign visual identity, as well as online and printed materials.

Diane Kennedy for selectman, post card + envelopeThese materials included:

• Yard signs (we purchased 100 and place them in strategic lawns around town)

• Fabric Banners (3’ x 6’, we bought a total of two but kept them moving around town so that it appeared like we had more)

• (2) Quarter-page Newspaper Advertisements that ran in the local (weekly) paper, the Cohasset Mariner, for the two Fridays before the election

• Post Cards and accompanying Envelopes which could be either personalized and mailed or handed out at candidates meet and greet sessions

• From an online and social media standpoint, we developed a small website that included up-to-the-minute campaign news as well as an input/registration form that encouraged citizen participation

• Through aggressively searching out Twitter followers and Facebook page “Likers” we were able to instantly communicate with 1534 Twitter followers as well as 102 Facebook page followers

• In reviewing the site’s data, “Diane’s Blog” was the main landing point of site visitors with the home page finishing a distant second. When new information was posted to the site, Tweets and Facebook posts were generated and sent out.

Diane Kennedy for Selectman, website + blogElection results.
With a 32% turnout of the towns 5398 registered voters (1727, each with 2 votes for selectmen), Diane received 1062 votes – the second highest vote-getter, behind the candidate for town moderator who was running unopposed and received 1275 votes.

Diane deserves all the credit along with her campaign managers and strategists. However, as a marketing communications firm we were able to successfully experiment with traditional campaign marketing materials, along with 21st-century tools. It has become blatantly obvious that social media is an extremely critical part of any political campaign – including small towns that have traditionally looked at the yard sign as the main vehicle for generating campaign buzz.

– Doug

Joseph Selame, Designer of Corporate Logos, Dies at 86

Elinor and Joe SelameAlthough I only worked at Selame Design for a short time (1984-1985), I felt fortunate to work with one of graphic design's modern pioneers. I still have a clear mental picture of Joe standing next to his roll-top desk, dressed in his Thayer Pharmacy lab coat (he was the self-proclaimed "doctor of design"), sucking on his his pipe.

Graphic Design History Check: At the time, we were developing corporate identities using rubdown type and a stat camera. Yikes!

My first Christmas bonus included a 5 lb. bag of pistachios and a hand-drawn Joe Selame cartoon. My personalized version consisted of a caricature of me, shining the boss's shoes.

Working at Selame Design provided me with the opportunity to meet my wonderful wife, Selene, and longtime friends: David Ekizian and Michael Westcott.

Joe, rest in peace. Hopefully, your smile will always be in the Goodwill "G" and the little men in the Mutual Oil logo, will forever, be tipping their hats your way.

New York Times Obit

Posted via email from eymer's posterous