David Meerman Scott’s blog evolves, again!
Wednesday, May 18, 2011 at 11:19AM Marketing and Leadership Strategist, David Meerman Scott, first took his ‘WebInkNow’ blog online in 2004. As David’s thought leadership brand had evolved, so has his visual brand and the necessary design consistency.
David Meerman Scott's newly redesigned blogThe blog title, ‘WebInkNow’ was an appropriate name at the time. However, with David’s regular blog posts, books, and speaking engagements–the appropriate blog title would be something similar to ‘David Meerman Scott’s Blog.’ Due to the search engine equity that the online journal has generated, making such a change at this point would be foolish.
The 'WebInkNow' blog, prior to the recent redesign.The latest revision of the blog features a DMS brand-consistent masthead but with the “WebInkNow” message deemphasized and the “David Meerman Scott” title significantly bumped up.
In addition, the width of the blog has been increased to meet contemporary computer screen sizes and the number of columns has been reduced (was 3, now 2).
The pre-EYMER DESIGN blog, in 2005
From an overall visual identity standpoint, we have paid homage to David’s past work and are simultaneously wrangling his e-books, website, iPhone/iPad apps, and speaking engagement website into one consistent David Meerman Scott brand.
David is a great client and friend. We look forward to the major next step – remodeling his website. Please stay tuned. – Doug.
Reader Comments (2)
Thanks for all your help Doug. Your work has been an essential part of my business. And thanks for your friendship too.
As always, you are very welcome. Hope you had a productive and exciting overseas adventure last week!
D.