Tiny Mind Gazette Initiative: a statistical snapshot

In November of 2009, EYMER DESIGN Laboratories + Think Tank developed a Social Media Test Kitchen, the Tiny Mind Gazette (www.tinymindgazette.com). The TMG is a TypePad blog that is interconnected to Facebook and Twitter. The content is provided by various designers/writers as a creative outlet of free expression. Much of the content is provided by my fellow Cohasset (Massachusetts) resident, Sally Sisson (http://sallysisson.com/). Sally is a creative content developer for mostly Business-to-Business and Educational Companies. Sally and I first met through Facebook and discussed the possibility of starting a blog, loosely based on our charming New England town of approximately 7000 residents. Picture in your mind, Lake Wobegon seen through the eyes of The Onion or Spy Magazine of the 1980-1990s.

The editorial parameters of the TMG are fairly loose and we attempt to push the humor/satire button whenever possible. As a quick demonstration of our growth and reach, I have posted the graph (below) which demonstrates our TMG Facebook Page demographics. I find our gender split very interesting. We are also reaching people within our (collective) age group.

The second graphic shows daily Tiny Mind Gazette clicks. The 'peaks' identify days when we send out email blasts, encouraging recipients to visit our site.

For us, the Tiny Mind Gazette is a 'dessert project.' Something that you work on after you have eaten all of your vegetables. Occasionally, a great idea hits and you are forced to sneak a piece of between-meal cake!

Longterm, we would like to widen both our contributors and readership base. If you have any thoughts or ideas on how we might move the vehicle forward, please feel free to jot them down and send them over. We value all suggestions, opinions and constructive feedback.

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Forgot to send a birthday gift? No worries.

We recently completed a rapidly-moving project for our friends at Cashstar – a company that offers eGift Cards (electronic gift cards) that can be purchased online and sent through e-mail channels – almost immediately.

The recipient can then print out the eGift Card from their desktop printer, take it to the appropriate participant (including: Home Depot, UNO Chicago Grill, CVS and Travelocity) and use it like cash.

Advantages?

1. Forgotten gift-giving dilemmas can be quickly resolved.
2. Once the value has been depleted, the recipient is not left with a useless plastic card.
3. There are plenty of great companies to choose from.

In less than 2 weeks, we designed an identity system and web site for Last Minute Gifts. The site is socially networked with Facebook and Twitter feeds and includes a blogging component.

Today, Last Minute Gifts is participating in the Dads Rock Giveaway Bash. The Facebook-centric promotion includes: 14 blogs and the awarding of hourly prizes.

Gig Posters

My friend Jim Sherraden of Nashville's HATCH SHOW PRINT, passed along this link to me.

Great source for posters and inspirational graphics.

http://www.gigposters.com/index.php

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Department of Redundancy Department

I apologize for all of the overlapping and possibly redundant messages. I have been trying Seesmic which combines multiple social media channels onto one concise input stream. I apologize for all of the overlapping and possibly redundant messages. I have been trying Seesmic which combines multiple social media channels onto one concise input stream. I apologize for all of the overlapping and possibly redundant messages. I have been trying Seesmic which combines multiple social media channels onto one concise input stream. Etc.

via Ping.fm

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Regarding Time & Design

There was a time, not too long ago, when I thought graphic design could solve the majority of world's marketing communications problems. But that was before the speed of everyday life increased so significantly. The secret of success in today's world is simplicity. Sometimes graphic design is the solution. Sometimes a few words work just as well.

via Ping.fm

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