We recently completed a rapidly-moving project for our friends at Cashstar – a company that offers eGift Cards (electronic gift cards) that can be purchased online and sent through e-mail channels – almost immediately.
The recipient can then print out the eGift Card from their desktop printer, take it to the appropriate participant (including: Home Depot, UNO Chicago Grill, CVS and Travelocity) and use it like cash.
Advantages?
- Forgotten gift-giving dilemmas can be quickly resolved.
- Once the value has been depleted, the recipient is not left with a useless plastic card.
- There are plenty of great companies to choose from.
In less than 2 weeks, we designed an identity system and web site for Last Minute Gifts. The site is socially networked with Facebook and Twitter feeds and includes a blogging component.
Today, Last Minute Gifts is participating in the Dads Rock Giveaway Bash. The Facebook-centric promotion includes: 14 blogs and the awarding of hourly prizes.