Tiny Mind Chronicles: “Maybe they're just not that into you?”

Happy New Years! header, Tiny Mind GazetteOur other blog, the Tiny Mind Gazette, is not only a recreational playground for creative outbursts, but it is also a test kitchen for social media marketing concepts. Tiny Mind Gazette started with a silly Facebook conversation involving town politics between copywriter, Sally Sisson and myself. Over the past 14 months we have used the blog as a client-filter-free, creative outlet and (hopefully) a business-generating communications piece for our marketing communications businesses.

From time to time, I would like to provide short entries describing what secrets we have uncovered in terms of blogging, social media and attracting attention. Here we go.

eMail Drastically Increases Pageviews | Learn To Thrive On Rejection

When reviewing pageview data, it is really easy to detect when an email has been sent out.We sporadically send out emails announcing a new Tiny Mind posting. On every occasion, we have witnessed a significant surge in the number of blog pageviews. From an audience response standpoint, our studies have shown that, for our blog, readers are more likely to respond to an email than post a comment.

What is the Bad News?

As responsible marketers, email recipients can easily unsubscribe from our mailing list. Growing up, my mother constantly reminded me that, if I were on television, she would turn me off! She said it jokingly but her sarcasm has had a significant impact on my life. Recently, I grew up and came to the conclusion that working with Eymer Design is an acquired taste. We wouldn’t be quite as successful, if we tried to please everyone!

For email delivery, we rely on MailChimp. I truly appreciate the tongue-in-cheek humor of the program. The UI is very well designed and the retro/chimpanzee theme makes the system fun to use. What is my favorite MailChimp detail? When I receive an “unsubscribe notice,” the bottom of the email simply states, “Maybe they're just not that into you?”

click to ZOOM!click to ZOOM!A few weeks ago, we attempted to turn the tables and challenged our email recipients to unsubscribe. Yes, we lost a few. But better yet, we picked up a few new subscribers that are…

“…really into us!”

-Doug.