PowerNog. (one from the Eymer Design archives)

PowerNog Ad, Wolf, Greenfield & Sacks, P.C., 2004EYMER DESIGN Laboratories + Think Tank headquarters, receives our weekly milk water the old-fashioned way. A Hornstra Farms milk truck (with a large cow head on the side), pulls up and Dave our milkman opens our milk box, reads our weekly order and returns to his truck. He soon reappears with a metal rack loaded with the (mostly) glass bottles of our preferred products.

Just like old times. Ah, the quaint New England suburbs!

I am extremely proud to announce that this week’s order contains the year’s first quart of holiday eggnog. Yes, Dave has delivered the first eggnog of the 2010-2011 Eggnog Season!

Following a frosty mugful, my nutmeg-enhanced mind drifted back a few years, and remembered a holiday card that we designed for the intellectual property law firm of Wolf Greenfield, in 2004. I had the privilege of working with the (chronically zany) marketing group led by the hysterical Audra Callanan. For the firm’s 2004 holiday card, we (as a group) developed SMARTS ILLUSTRATED, a parody of the sports publication with a similar name.

I have included a link (right here) that will allow you to download the finished version of the PDF.

The actual piece was printed, placed in an envelope and mailed the old-fashioned way. (Truck with eagle head pulls up, mail delivery person pops out… you know the story.)

What made me think about this project was the back cover which featured a fabricated product that branded, Power Nog (pictured above).

In addition to Audra’s usual jokes about holiday fruitcake–eggnog became a predominant punchline as we worked through the following year’s card, a mail-order catalog for snow and snow products.

Perhaps if you are interested I will post that one later this week.
Thanks for reading. I will chat with you soon. Doug.