Great holidays don’t just happen. There is a science to it.

card front (closed)card front (insert pulled out to first position)the five, "scientific/holiday-related" itemsthe back of the card (with area for handwritten greetings and signatures)

During our first 21 years of producing marketing communications strategies and materials, EYMER Design has had the opportunity to work with not only extremely smart people, but people with great senses of humor. (We also are lucky to have clients willing to deal with our bad jokes and potent puns.)

In 2006, we again worked with our good friend  Audra Callanan (who had recently left Wolf Greenfield) and moved on to Hamilton, Brook Smith & Reynolds. To some, working for an intellectual property law firm may seem a bit dreary. We love the challenge!

That year’s HBSR card was designed as an adaptation of a scientific slide rule:

• The reader grabs onto the gray arrow in the thumb slot and pulls the card interior from left to right.
• Following each pull, interesting holiday-related, scientific facts are displayed.
• On the top, the scientific name (relating to the photograph below) is exposed.

We did take some liberties concerning the scientific names. For example “the mall” was described as “a multi-enterprise, merchandise-centric edifice.”

Beneath each objects photograph is an interesting fact. For example, aspirin (acetylsalicylic acid) has this positioned beneath it: “Twice as many people chose aspirin over the personal computer as an invention they wouldn’t live without in a 1996 MIT survey. Frequently ingested after mall visit.”

Despite a frantic schedule, and complex production hurdles, we produced this holiday card in record time. We were also extremely fortunate to receive very positive write-ups in legal marketing blogs and newsletters. Most importantly, we were hired to produce the following year’s card!  – Doug.