Eymer Design has been working with Simmons College on a marketing campaign designed to generate a reconnection with “lost” alumni/ae. As you might imagine, this reconnecting of former students to their academic institution is incredibly beneficial to both parties. There is great deal of extremely valuable information to be shared.

The campaign itself involves various components including a blogazine, event displays, targeted social networking efforts, as well as print advertisements, etc.

We have posted a couple of examples of the print advertisements.

There is a little John Simmons in all of us.The first, includes a portrait of college founder, John Simmons. The actual painting of Mr. Simmons, hangs in one the administration building’s main conference rooms. John’s straightforward, no-nonsense approach to life is something that the school has emphasized since its founding in 1899.

A (female) undergraduate, “Wears flats and walks with a purpose.”

We thought that it might be fun to create an ad where visually, it was obvious that the founder’s approach had rubbed off on specific individuals–representing graduates, undergraduates, faculty and staff members, and alumni/ae.

All roads begin at Simmons. All roads return to SimmonsThe second ad specifically addresses an audience of alumni/ae that left Simmons in the 1970s and have now returned to the school. In other words, they have given up their microbus for a hybrid minivan.

A third ad (not shown here), repeats the phrase: “There is no place like home.” This is followed by the phrase: “There is no place like Simmons.”

We couldn’t agree more. If you would like to reconnect, now is a great time to do so! – Doug.