EYMER Summer Design Project: Marketing Lesson From The Grateful Dead
Friday, July 16, 2010 at 12:07PM
Doug Eymer in Book Design, Marketing, Social Media, Social Networking, Technology

For the past several years, EYMER has completed several projects for Marketing & Leadership Speaker, David Meerman Scott. Projects have included a series of e-books, posters, and the design of three of David's books: Eyeball Wars, World Wide Rave and (hot-of-the-press) Marketing Lessons From The Grateful Dead.

Marketing Lesson Of The Grateful Dead was released earlier today by publisher John Wiley & Sons, Inc. and co-authors David Meerman Scott and HubSpot's CEO, Brian Halligan. To read a full account of the book and contents, please visit David Meerman Scott's blog.

Our firm was responsible for the design of the covers and the entire book interior. To make our design life easier, we were fortunate enough to be able to use the (original) photographic work of Grateful Dead photographer, Jay Blakesburg (who started shooting the band in 1978, as a high school student). Grateful Dead Illustrator, Richard Biffle provided black & white, spot illustrations for many of the interior pages. Richard has been working with The Dead and Spin-off Bands for the past 20 years.

The project was a fast-mover and probably flew through our shop in less time than a LIVE Grateful Dead performance! Thanks David, Brian and the fine folks at Wiley!

To pick up a copy, click here!

Posted via email from eymer's posterous

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