Recently, e-commerce leader ATG, hired Eymer Design to develop an event mark for a meeting of the company’s executive advisory board. The Fuse 2010 event is taking place this week at the Boca Raton Resort and Club, in sunny Florida.

The name “Fuse” was selected because it conveys the concept of dynamic new thinking in regards to future e-commerce innovation and growth. Fuse 2010, provides an opportunity for e-commerce executives to make connections, share perspectives and establish relationships with fellow thought leaders.

The selected mark direction, was designed to emphasize the power and energy of innovative thought – through group discussion and collaboration. For those living in the North, the event also provides an opportunity to escape winter’s snow and frigid temperatures. As we are sure you see, the concept of sun and warmth also plays into the event mark direction.

Fuse 2010 invitation | 8.0" square, 12-pagesOther project components included an invitation package and presentation templates.